It’s simply human nature to swing from feeling invincible one day, then just a few hours later feeling like you have no idea why you’re doing what you’re doing. Questioning the value of what you do, questioning your knowledge, loosing faith. It so easy for people to say to you, “just believe in yourself” when in reality, you are feeling fundamentally flawed and not nearly good enough.

The woo-woo peeps out there will at this point start telling you to say your affirmations, “buy a pack of affirmation cards and read them every day”- blah, blah, blah. You know what, you can affirmation the shit out of “I’m a supermodel and a millionaire” but if you’re 4’9” and living on welfare, those affirmations ain’t gonna make it true- and your brain knows that.

Affirmations are bullshit. You can say that stuff all you like, but your brain is still going “it’s not true” in the background every time.

What I will suggest is a little change in your thinking courtesy of Seth Godin.

You see, I know what it’s like to be in that pit of lack of self belief. I’d be a liar if I said I wasn’t down there myself on a regular basis. At the beginning of this year, I signed up with my current business mentors. A big investment, very big. I worked through their online program, participated in their coaching sessions, attended their live event. I was the smallest fish in a room of million dollar plus businesses. I felt small, intimidated, my results so far felt small in comparison, and the seed of doubt started to creep in.

I learned a lot those 3 days, I took pages and pages of notes. I loved meeting everyone in the room and asked lots of questions. But by day three I was on the verge of a meltdown. I was having a total crisis of faith and self belief. Who the hell was I? Why was I good enough to be in that room with all those amazing people? Did I even have a market of potential clients?

My mentor pulled me aside as I was crumbling, and instead of NLP-ing me, or telling me to “believe in myself” he refocused me back to my Work. He refocused me back to the Value I had to offer. He refocused me back to my achievements so far, and the lessons I had learned that I was now ready to teach.

Rather than telling me to “believe in myself” he reminded me that I was “Doing Work that I Believed In.”

I know that you will doubt yourself and what you do. I know that you will compare yourself to others around you and come up feeling lacking. For 80% of the population who identify with feeling fundamentally flawed, this is a given and I can’t change that for you. I can’t just tell you to “believe in yourself” and make you feel any better.

So when you do have those crisis’s of faith, don’t just chant away to yourself, and beat yourself up afterwards when you still don’t feel any different.

When you have that crisis of faith, think instead of the work that you do, the value you bring to your clients and customers. Believe in THAT. Believe in The Work that you are here to do.

It’s a powerful way to change your thinking.

“Do Work that you can believe in” – Seth Godin


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Written by Anita Marchesani
I've come to small business the long way round- but enjoyed and learned from every single step. I learned about the power of Media during a BA and while working in Film&TV. I learned about the hard graft while groom for an international eventer in the UK. I learned organisation and staff management from running hundreds of weddings both here and in the UK. I learned from the mistakes of my first business that failed, to create an e-commerce success story, and now I'm here to help you have even greater success in your business. Oh, and I dance to really loud music like a crazy bastard.