Some business owners are great at telling the “what and how” of their business. What they do, how they do it- you know, the day to day stuff of how it all works.
A few business owners are also very good at telling the story of the “why” they are in their business. Continue reading
I’ve just got back in the office after 2 weeks holidays in the North West of Western Australia, where I was lucky enough to spend time swimming with Whale Sharks and green Turtles at Ningaloo reef, and hanging out with the dolphins at Monkey Mia.
It was a well deserved break, let me tell you!
When was the last time you too time out from your business?
It can be a scary thing to do. To change your answering machine message and pop on an autoresponder on your email if you are a sole trader, or even to leave your staff in charge if you work with a team.
But it’s VITAL to the growth and development of your business.
It’s VITAL to keep your passion for your clients and customers alive.
It’s VITAL to your own health and wellbeing, as well as your family!
Remember why you started your business- for the freedom, the choice, the independence? If you get stuck in the day to day cycle of work, work work IN your business, you never get the chance to step back, recharge, rejuvenate and enjoy the spoils of all your hard work.
If taking time out freaks you out, start small. Take a long weekend away, and TURN OFF YOUR PHONE. Enjoy it, do something completely different. Live life.
Of course, you need to have systems in place to let you do this, and not have your business fall in a heap while you are away. If you want to ask me about what systems you need so that you can finally take a holiday, I would love to share! Pop you name in the box to the right and I’ll be in touch.
I was at an awards night last year where one medium sized business owner, who ended up taking out more than half of the awards on offer on the night, proudly stated in one of his acceptance speeches that he was available to his clients 24 hours a day, 7 days a week. That he would get phone calls in the middle of the night on his mobile that he would answer and attend to, or even during a social event.
For me, this just makes me sad. Surely if your business is one where clients need to be attended to 24 hours a day, then systems can be put in place that support that, without the business intruding into your personal life like that?
Do you think you need to sell your soul to your business? Here’s what I think-
If you need some help with strategies to put boundaries around your life and your business, so that you can better serve BOTH your clients and your family, fill in the form on the right, and I’ll get back to you to chat about how.
Why do your customers come to you? What motivates them to pick up the phone and call you, or place an order online, or visit your store? If you can identify the reason why they do, and what type of motivation is driving them to you, you can devise a strategy to tap into this through your marketing.
in basic terms, there are two types of motivation- one is a short term strategy in terms of marketing, one will pay a much more long term return on your investment.
Find out more in my latest blog-
(including a special appearance by Bessie the Beagle, who has always really wanted to be a film star…)
If you want to know more about a long term marketing strategy for your business, fill in the form on the right and I’ll get back to you very soon.