Woman at beautiful beach holding sunglasses

I’m reading Seth Godin’s latest book, “What to do when it’s Your Turn”, and the words above are from that book.

He boldly makes that statement, then follows with “All of that is true except for the part about easy, fun, and guaranteed.”

The book talks about the idea that we are all crippled by the choice of freedom, or not freedom.  About how as human beings we are afraid that we can’t handle the risk that freedom poses.  That we are afraid of making that choice.  About how freedom is both a choice and a responsibility, a problem and an opportunity.

It’s tied in quite nicely with some work I’ve been doing with my business coach on limiting beliefs, about how we often feel not worthy of achieving success, and this can lead to self-sabotaging when we get close.

Some of us will even dream so big that we will use that as an excuse to never take any action.  We can be trapped by our dreams, the idea of what it can be, the ideal of it.  But what if I fail?  What if I can’t?  What if it doesn’t work?  How is our dream de-valued then, see how it deflates and loses colour?  We become trapped and held back simply by choosing to allow our dream to stay that- just a dream.

The main point of Seth’s book is that it’s time to take action.  You have to move to change, to grow, to develop.  You have to make mistakes.  You have to feel the fear.  You have to fail.  You have to move.

But it is your choice.

It’s always your choice.

We have the freedom to decide to take action, make a difference and grow our businesses so that we can not only live the life we want to lead, but also to help the people and the animals we know we can help.

We have the freedom to decide not to.  We have the freedom to decide that you want to stay behind the barriers, that you want to keep that dream just a dream.

“I had no choice”.  “It’s not my fault.”  “I’m waiting for the right time.”  “I need to be in the right mood.”

If you don’t dare to try, it is your own fault.

Take action.  Try it.  Feel afraid to fail- you will fail- and you will learn from that, change and grow and develop into something better.

It is your choice.


When was the last time you did something for the very first time?


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Written by Anita Marchesani
I've come to small business the long way round- but enjoyed and learned from every single step. I learned about the power of Media during a BA and while working in Film&TV. I learned about the hard graft while groom for an international eventer in the UK. I learned organisation and staff management from running hundreds of weddings both here and in the UK. I learned from the mistakes of my first business that failed, to create an e-commerce success story, and now I'm here to help you have even greater success in your business. Oh, and I dance to really loud music like a crazy bastard.