or, How to do Absolutely Nothing and Expect the World to Buy Your Stuff, (pt1)
Let me ask you- who are you favourite customers? I’m going to bet that they are the one’s that come to you through word of mouth. I know, I love them too. They are easy sales, they are quick sales, they are happy and easy to deal with. If only all of your new customers could be like that, you think. It even costs you absolutely nothing.
A lot of businesses rely heavily on word of mouth to find new clients. In fact, probably 80% of businesses owners I speak to do no other form of marketing. The only problem with this, is that it’s NOT marketing. Continue reading