Every business owner at some stage has to set a price for what they sell. Sometimes in our space people set a price super low when they start because they “just want to get some clients”, or it’s their reaction to pressure from external forces is to discount to try and generate more sales.
Most business owners price reactively, by comparing to their competition, by looking at their cashflow situation, by assuming what the “market will pay”.
But what if there was another, more profitable way to look at your pricing? Continue reading