If you have ever been tempted to discount, offer early bird prices, undercut your competition, gather round. Aunty Anita’s got a story to tell you- the tale of the game for the throne as the country’s biggest and best saddlery.
Once upon a time there was a funny shaped country at the bottom of the world and it had one big player in the saddlery space. Horseland really was what it’s names said- a land for all things horse. There were a couple of other players, but in terms of reach, number of stores and sales, Horseland ruled them all. (you might want to play the video below as you read along to get the full experience!) Continue reading