I talk to a lot of people who have a lot of great ideas for a business. I’ve heard some really inspirational, life changing ideas. I’ve gotten so excited by some I’ve actually jumped up and down and squealed! Here’s the thing though, your idea is just an idea until you can tell me how it’s going to make money.
The truth is, there are probably a lot of you out there reading this who quite frankly, are in denial. You say you have a business, but you have never made a sale. Or if you have made a sale, you are yet to make a profit. Maybe you are “pricing it really low to get people interested/ get the name out there/ promote my brand”.
Until you can tell me how your idea is going to make money, it’s just an idea, not a business. Continue reading