Sponsorship, it’s something that most small businesses will do in one form or another. Often it’s to “get the name out there”, for “exposure”, to “have my products seen” or to get “celebrity endorsements”.
If you are a new business, or in start up phase it can be very easy to jump in head first and sponsor EVERYTHING going- wow! look at all the exposure I’m getting!! I know, I’ve done it in the past as well. We all have.
But- if you are in those early stages of growing your busienss, or in survival mode where every dollar counts, then undertaking sponsorships may not be in your best interest. Here’s why- Continue reading