You’ve heard it before, right? Be authentic in your business. Be authentically you. Sell authentically. It’s one of the most over used buzz words in business today, and so many people are getting it wrong.
Some people think that being authentic means to over share everything in their lives. To share every win, every loss, every illness, every celebration. Some people think it means making the business all about them. Social media makes it very easy to do this, for sure. Continue reading