New Flash- your customers don’t really care about your and your business.
They don’t really care about your logo. They don’t care about your qualifications. They don’t care about the number of awards you’ve won. They don’t care if you are the cheapest, or the most expensive. They don’t care if you are mobile, or if they have to come to you.
What do they care about, more than anything?
It’s all well and good having a clear idea of WHY you are in your business, but that’s where a lot of people stop. There’s a more important question to answer and to understand, and that’s WHO you are in your business for. Continue reading