I talk with business owners every day. All of them tell me they are not where they expected to be by now in their business. They don’t have enough clients, they aren’t making enough sales, they aren’t making as big a difference as they wanted to when they started on this journey.
They are all without a doubt, incredibly passionate about what they do. Many of them have invested thousands of dollars on their education, studied with the masters of their craft, invested time and sacrificed to get where they are.
Then, like so many who have bought into the cult of “passion”, they get a year or so into their business and wonder why the customers are not just “flowing” to them. Continue reading