We’ve all heard the statistic that it’s 6 times more expensive for a business to find a new customer, than it to retain a current one. Nothing new there. Selling more to the same clients is one of the three ways you can choose to grow your business. It’s also the best way to ensure that your customers get the most value and the greatest benefit from working with you in the first place.
To make retaining your customers easier, try looking at them less like customers and more like a relationship.
I was cleaning out my shelves recently and came across a notebook where I had made some notes around building a better relationship. I’m guessing it was in relation to partner, family and friends, but the same ring true in your business as well.
Here’s a different way to consider treating your customers so that you can build a long term, healthy relationship with them. Continue reading